Passaic, NJ – On Saturday, September 14, 2024, Mayor Hector C. Lora, alongside Councilwoman Maritza Colon-Montanez, led a heartfelt street naming ceremony to commemorate the late Alicia Troche Caraballo, a revered community figure and longtime business owner. The intersection of Third Street and Virginia Street now bears the name “Alicia’s Place” in recognition of Alicia’s invaluable contributions to the City of Passaic and her lasting impact on the community.
Born on September 6, 1935, in Yauco, Puerto Rico, Alicia Troche Caraballo moved to Newark, New Jersey, in 1956, where she built a life centered on hard work, family, and community. Initially managing her own botanica and record store, she later earned her GED and served as a teacher’s aide in Newark Public Schools. In 1970, following a house fire, Alicia and her family relocated to Passaic, where she established herself as a local business leader and pillar of the community.
Alicia was widely known as the owner of “Alicia’s Bar,” a beloved establishment on Third Street that became a social hub for three generations. Fondly referred to as “Mom” by patrons and friends alike, her bar was more than just a business—it was a gathering place that fostered friendships and community bonds. Beyond her business, Alicia’s generosity extended to sponsoring recreational leagues, supporting local causes, and offering food, clothing, and shelter to those in need.
“Alicia embodied the spirit of service and compassion,” Mayor Lora stated during the ceremony. “Renaming this intersection as ‘Alicia’s Place’ is a tribute to her unwavering dedication to our community. Her memory will continue to inspire all who pass by this corner.”
Councilwoman Maritza Colon-Montanez echoed these sentiments, noting Alicia’s lasting influence. “Alicia was not only a business owner but a friend and advocate for many in our city,” she said. “Her love for Passaic and commitment to helping others made her a true role model.”
The event featured city officials, family members, friends, and residents, all gathered to honor Alicia’s memory and celebrate the lasting mark she left on Passaic. Mayor Lora closed the ceremony with a reflection on the importance of preserving Alicia’s legacy: “Alicia’s Place will stand as a reminder of the kindness, resilience, and unity that she brought to our community every day.”
For further information on upcoming events and community initiatives, please visit the City of Passaic’s official website at Cityofpassaic.com.
Community members, friends, family, and local officials gather at the newly designated “Alicia’s Place” to honor the late Alicia Troche Caraballo’s legacy. The ceremony celebrated her contributions as a business owner and cherished community figure in Passaic.
The new “Alicia’s Place” street sign, proudly displaying the Puerto Rican and American flags, stands at the corner of Third and Virginia Streets in Passaic.
Contact: Renee Nunez – City of Passaic
Rnunez@cityofpassaicnj.gov 973-833-8605